Cadillac Aera

                The Cadillac.

“This year’s design challenge was extremely difficult to judge because of the quality of all of the entries, but I believe that the executions that won exemplified everything that we were trying to achieve with this competition,” said Stewart Reed, chair, Transportation Design, Art Center College of Design. “The concepts that won were really spot on for their brands, which was one of many reasons for the victory.”

The Design Challenge is part of the Design Los Angeles automobile designers’ conference and has evolved into an integral element of the Los Angeles Auto Show. Design Los Angeles connects those working in the design industry with well-known automotive design industry leaders. Los Angeles is home to the world’s largest concentration of manufacturer design studios, representing automakers from North America, Europe and Asia. It is also the home of Art Center College of Design, one of the world’s foremost transportation design institutions where many of today’s leading automotive designers began their careers.